What is Integrative Medicine?  I don't think I could say it any better than Dr. Larry Malerba in his latest blog here.  He calls it Green Medicine.  Call it what you want, the idea is the same.  He writes:

One Size Does Not Fit All:
The rising green revolution will not settle for the conventional medical status quo. Green medicine transcends the cookie-cutter model that erroneously believes that most, if not all, persons with the same medical condition should respond to the same treatment. It seeks to improve upon the pharmaceutical/surgical tunnel vision of corporate medicine in search of therapies that are safer and more effective. Green practitioners understand that human health and illness cannot be reduced to a simple set of rules and confined to a predetermined group of favored therapeutic options. The green medical perspective views conventional medical science as just one way to approach the complex mysteries of the symptomatic expressions of the body-heart-mind-soul. ...  Read more by clicking the link above.